Lot Fourteen

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  • Lot Fourteen

  • The Sideways Theory

  • April 2023

  • User experience designer

  • User interface designer

  • Interaction designer

  • User personas

  • Sitemap

  • Wireframes

  • Responsive designs

  • Interactions and animations

The Brief

Lot Fourteen, a hub for innovation and entrepreneurship, sought a website redesign and rebrand in early 2023. The brief required the new design to reflect the precinct's core values: collaboration, creativity, and community. The design must reflect the precinct's vibrant and innovative atmosphere while maintaining a professional and sophisticated look. The new design aimed to attract a broader audience and encourage engagement with the precinct's various stakeholders. Overall, the new website aimed to reflect Lot Fourteen's identity as a dynamic and forward-thinking innovation hub.

Our Solution

We ran stakeholder workshops and created UX deliverables like proto-personas and sitemaps. We also created wireframes, high-fidelity responsive web designs, and custom interactions and animations. In addition, we developed a style guide and effectively communicated the designs with developers.




Responsive designs


Custom Interactions and animations

The Outcome

See more of our works

Allegro Energy


Allegro Energy makes electrical energy storage safe, efficient, sustainable and affordable; whether in electric mobility, medium to large-scale energy storage or uninterrupted power supply.

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