The Sideways Theory
User experience designer
User interface designer
Interactions and animations
Lot Fourteen, a hub for innovation and entrepreneurship, sought a website redesign and rebrand in early 2023. The brief required the new design to reflect the precinct's core values: collaboration, creativity, and community. The design must reflect the precinct's vibrant and innovative atmosphere while maintaining a professional and sophisticated look. The new design aimed to attract a broader audience and encourage engagement with the precinct's various stakeholders. Overall, the new website aimed to reflect Lot Fourteen's identity as a dynamic and forward-thinking innovation hub.
We ran stakeholder workshops and created UX deliverables like proto-personas and sitemaps. We also created wireframes, high-fidelity responsive web designs, and custom interactions and animations. In addition, we developed a style guide and effectively communicated the designs with developers.
Custom Interactions and animations
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